Looking for the best Black Friday deals? You’ve only got a few hours left to snag significant savings before they're gone. Many retailers like Best Buy will start wrapping up their official sales soon, so you'd better act fast if you're hoping to make the most of the remaining bargains.

Fortunately, CNET is here to help. Our shopping experts and I have scoured the web for the absolute best Black Friday deals still available and rounded up our top picks below. You'll find massive discounts on TVs, headphones, laptops and more, but we'd recommend you get your order in soon or you could miss out. We'll continue to update this page through Black Friday and into Cyber Monday, so be sure to check back often for the latest and greatest offers.

Consider this your all-in-one hub for the biggest Black Friday savings. We're updating it constantly so you can snag the year's best prices as soon as they hit.

Our favorite Black Friday deals

Apple AirPods 4 (without ANC): $69

Equipped with the same H2 chip, the AirPods 4 are a more affordable alternative to Apple's new AirPods Pro 3, and a great option for listeners who prefer an open-ear design. With improved sound, spatial audio support and excellent voice-call performance, CNET's David Carnoy hailed them as a "worthy upgrade" over the previous-gen AirPods 3. Remember, this deal is for the basic pair without noise cancellation.

Oura Ring 4: $249

It’s your last chance to save 29% off a new Oura Ring 4. According to our fitness expert, the Oura Ring deserves a place on your finger because it’s the best overall smart ring right now. This is also the lowest price I've seen, so if you’re ready to monitor your health stats, now’s the time.

Meta Quest 3S: $249

The Meta Quest 3S is already one of the most affordable ways to try out the world of VR, and this is your chance to pick it up for even less. It's our favorite affordable headset of 2025, and while its graphics aren't quite as sharp as the more advanced Quest 3, it can still play all the same games.

Plus, this deal comes with a free $50 digital Best Buy gift card, and well as a free copy of The Walking Dead: Saints & Sinners.

Apple AirTag 4-pack: $63

These tiny Bluetooth trackers can help you find your lost keys or wallet. You can even stick them on your luggage to keep track of your bags during holiday travel. And this four-pack can be yours at the lowest price we've ever seen.

Blink Mini Camera: $10

The Blink Mini indoor camera offers two-way communication, notifications for motion, night vision and so much more in a tiny package. The camera is currently 67% off for Black Friday, bringing it down to the lowest price its seen since launch.

Apple Watch SE 3 (40mm): $199

More amazing Black Friday deals

Best Black Friday laptop and tablet deals

Apple MacBook Air M4 (13-inch): $749

This M4 MacBook Air is the latest addition to Apple's most lightweight lineup and it's our overall favorite laptop that you can buy right now. The basic 256GB model is on sale for $250 off, or you can get a model with double the storage all while still scoring that $250 discount. The 15-inch model is also on sale for those who prefer a larger display.

Amazon Kindle Colorsoft bundle: $196

Snag Amazon's latest color-display Kindle e-reader with a case and charger at an all-time low price. I’ve got mine, grab yours before the deal disappears.

Microsoft Surface Laptop 7: $750

This 2024 model is our overall favorite Windows laptop on the market, and you can snag it for even less right now. It features a 13.8-inch touchscreen display, 16GB of RAM and 512GB of SSD storage. It also has the Snapdragon X Plus processor, AI capabilities through Copilot Plus and gets up to 20 hours of battery life.

Amazon Fire HD 10 tablet: $70

Apple M3 iPad Air (13-inch): $649

Our top choice for artists and colleges students on our best iPads list, this lightweight tablet has a massive 13-inch display and delivers all the power most people need for basics like streaming, reading, games and social media.

More Black Friday laptop and tablet deals

Best Black Friday headphone deals

Apple AirPods Max: $400

If you want the sound quality of the AirPods Pro with the comfort and security of over-ear headphones, the AirPods Max are for you. These headphones are some of the best high-end noise-canceling headphones and a popular option for holiday gifting.

Beats Pill: $100

Thanks to its sleek design, the Beats Pill has landed on our list of the best Bluetooth speakers. Our reviewer, David Carnoy, was impressed by its sound quality -- particularly the bass definition thanks to its new updated woofer system -- as well as the relative volume for its size.

Apple AirPods Pro 3: $220

With a sleek design, solid sound and top-notch noise-canceling capabilities, its no surprise that our experts have named the AirPods Pro 3 as the overall best wireless earbuds of 2025. This is one of the first deals we've seen since they hit shelves this September, so you can snag them at a record-low price right now.

Beats Studio Pro: $150

Enjoy rich Dolby Atmos sound with these on-ear noise canceling headphones. The Beats Studio Pro are our top overall pick for the best Beats headphones thanks to their comfortable design, excellent voice-calling performance and advanced spatial audio.

Anker Soundcore AeroFit 2: $70

I need music during my workouts, and these top-rated running buds have an open-ear design that lets you hear both your tunes and your surroundings.

Sennheiser Momentum 4 headphones: $180

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Best Black Friday TV and TV accessory deals

Sony 65-inch Bravia XR X90L 4K smart TV: $900

This 65-inch Sony model is discounted by a whopping $300 right now. Its beautiful HDR10, HLG, Dolby Vision, 120Hz frame rate, four HDMI inputs and Sony's XR Contrast Booster make it a very appealing choice for your watching experience.

TCL 75-inch QM6K Series 4K Google TV: $700

This sizable 2025 TCL QM6K TV has a 4K QLED display with high-energy LED chips for enhanced brightness and Dolby Atmos spatial audio for immersive audio. It also impressed CNET reviewer TY Pendlebury, who praised it for featuring "some of the best picture quality, including great black levels, for an LCD-based TV." Other features include a gaming mode, Bluetooth connectivity and four HDMI ports.

Samsung HW-B650/ZA soundbar $200

The Samsung HW-B650/ZA stands out as a top pick for its cheap price, clear dialogue and deep bass, thanks to its 3.1-channel setup with a dedicated center speaker and wireless subwoofer. This soundbar supports DTS Virtual:X for a more immersive sound experience and comes with multiple preset modes for movies, gaming and music. With Bluetooth connectivity, you can easily stream your favorite tunes directly from your devices.

Govee Envisual TV backlight T2: $75

Brighten up your entertainment setup with this kit that adds lights to the back of your TV. It can sync with whatever you're watching or playing, and there are kits for multiple TV sizes on sale right now. 

Amazon Fire TV Soundbar Plus: $150

This 3.1-channel soundbar is an easy way to upgrade your home entertainment setup. It supports Dolby Atmos and DTS:X audio for seriously immersive sound, and has a dedicated dialogue channel so you won't need subtitles to understand what's happening.

More Black Friday TV deals

Best Black Friday home tech deals

Jackery HomePower 3000 power station: $782

This chunky power station launched just a few months ago at $2,500, making this an unprecedented savings -- use code 150POWERCNET for the full discount.

Blink Outdoor 4 XR security cameras (6-pack): $185

Keep an eye on your whole property while you're traveling for the holidays with this six-camera system can help you. It offers two-way audio, 1080p resolution and motion alerts. It also includes a Sync Module XR for an extended range.

Up to 65% off mattresses and bedding at Egohome

Egohome's Black Friday sale is offering massive discounts on select products. Right now, you can score up to 65% off, plus an extra 20% with the CNET exclusive code EGOHOME20 at checkout. The sale runs from now through Dec. 10.

Dream X50 Ultra: $800

The Dreame X5 Ultra robot vacuum and mop combo is tied for first in our rankings of the best overall best robot vacuums available now. It’s got 20,000Pa suction, auto-emptying and self-cleaning features, along with 360-degree navigation. It’s also 50% off, which is its lowest price ever.

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Ninja Creami Swirl 13-in-1 bundle: $280

Make ice cream, sorbet and other frozen treats at home. This excellent Ninja Swirl lets you create soft serve, milkshakes and more with ingredients you love, allowing you to customize to your heart's content. This bundle comes with extra pints so you can prep more flavors at once, which is a fun endeavor for everyone with a sweet tooth. Normally $349, it's down to $280 right now. And if this is your first QVC purchase, you can take an extra 20% off your purchase with the promo code JOLLYQ20.

This product has been independently, editorially selected by our expert deals team. The company has paid for highlighted placement on this page.

Amazon Echo Pop: $22

The Echo Pop is an ultracompact Alexa smart speaker that makes a neat addition to your bedside table, and it can sync with other speakers and smart devices on your network.

More Black Friday home tech deals:

When is Black Friday?

Black Friday is today, Nov. 28, 2025. It always lands on the Friday after Thanksgiving, which falls on the fourth Thursday of November. There are hundreds of price cuts and sizable sales from the biggest online retailers live right now.

Which stores have Black Friday sales?

Almost all major retailers offer tons of deals and discounts for Black Friday. Think of companies like Amazon, Best Buy and Walmart, as well as more specialized retailers such as B&H Photo, GameStop and Dell. Major retailers, such as Target and Walmart, are offering online-only savings in addition to traditional in-person sales. Keep in mind that physical locations can also run out of stock, so there are pros and cons to shopping in-store and online.

When do Black Friday sales start?

Black Friday sales are happening now. Many retailers launched their deals earlier this week and the pace has only increased today. With Cyber Week starting two days after Black Friday, you'll have more time to enjoy the savings from both events.

Will tariffs interfere with Black Friday deals?

Lots of CNET readers are concerned about tariffs and how they could affect holiday shopping. It's certainly possible that tariffs could affect Black Friday sales, as we have seen some related price hikes, including on Nintendo Switch consoles. But that doesn't mean you can't find great deals on tech and other items. The best way to determine if you're getting a good deal is to track the item's price history before making a purchase. You can do this on sites like CamelCamelCamel and Price Tracker, or by using the Keepa browser extension. We've rounded up several useful shopping tools for you to check out and we'll highlight the best deals we find throughout the event.

Are Black Friday deals only available in person?

Generally speaking, no. Black Friday focuses largely on tech, home and deals that exist both in person and online. As more shopping is done online, Black Friday and Cyber Monday have started to blend together. That doesn't mean all the deals are the same, but it does mean that finding new deals has become a greater challenge.

Best Black Friday retailers

  • Amazon: One of the world's largest online retailers, Amazon offers massive discounts with significant savings on tech, home appliances, and smart home equipment.
  • Walmart: Save big on televisions, laptops, appliances like refrigerators and more at Walmart's Black Friday event.
  • Best Buy: Black Friday is historically a great time to buy TVs, and Best Buy has you covered for that and more.
  • Home Depot: Eyeing home improvement tools? Home Depot has the best discounts on tools, appliances, and even grills.
  • Target: It may not be as big on Black Friday as other retailers, but Target does offer some great deals on toys, gifts and board games.

Why are they called Black Friday and Cyber Monday?

The term "black" has historically been used to denote distressing or calamitous events. The earliest known use of Black Friday for the Friday after Thanksgiving was to refer to the practice of workers calling in sick the day after Thanksgiving in the early 1950s. Around that same time, US police adopted the term to describe the traffic conditions during the first major holiday shopping date.

After attempts to move to the term "Big Friday" failed, merchants attempted to ameliorate the term Black Friday in subsequent years, suggesting that its origin was not due to the terrible traffic the shopping spree created, but because the profit it generated put stores "back in the black" in financial terms.

Then, in 2005, the National Retail Federation coined the term "Cyber Monday" because it had noticed a spike in online traffic the Monday following Thanksgiving. At the time, it was believed it was because people were making online purchases while they were at work following the holiday, so their kids couldn't see any gift purchases and because work computers typically had faster internet connections. There was some chatter about calling the date Black Monday or Blue Monday -- because hyperlinks are blue -- but eventually, everyone settled on the more futuristic-sounding Cyber Monday. In 2014, Cyber Monday became the biggest online shopping day in the country.

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Adam Oram is a Senior Editor at CNET. He studied Media at Newcastle University and has been writing about technology since 2013. He previously worked as a Senior Writer at iMore, Deals Editor at Thrifter, and as an Apple Genius. His spare time is spent watching football (both kinds), playing Pokémon games, and eating vegan food.